Privacy policy

Uebersaxsamuel.ch

Uebersax Design GmbH
Luegislandstrasse 597
8051 Zürich
Switzerland
Email: hi@uebersaxsamuel.ch

Concept & Design: Uebersax Samuel
Development: Uebersax Design GmbH

Terms of Use

Copyright

Unless otherwise stated, the copyright for all content on this website belongs to Uebersax Design GmbH or its contractual partners. It is prohibited to use any content (particularly images and graphics) without prior consent from Uebersax Design GmbH.

Disclaimer

All texts and links have been carefully checked and are updated on an ongoing basis. We strive to provide accurate and complete information on this website but assume no responsibility, guarantee, or liability that the information provided through this website is accurate, complete, or up-to-date. Any liability for damages of any kind arising in connection with the access, use, or retrieval of the website or the information contained therein is excluded. We reserve the right to change the information on this website at any time without notice and are not obligated to update the information contained herein. All links to external providers were checked for accuracy at the time of their inclusion; however, we are not liable for the content or availability of websites accessible via hyperlinks. Accessing and using such websites is at your own risk. The provider of the linked page is solely liable for illegal, incorrect, or incomplete content, and in particular for damages resulting from the use of linked pages. This applies regardless of whether the damage is direct, indirect, financial, or any other type of damage resulting from data loss, loss of use, or any other reason.

Severability clause

Should individual provisions of these terms of use be or become invalid, the remaining provisions shall remain unaffected in their content and validity. The invalid provision shall be replaced by a valid provision that comes as close as possible to the purpose of the invalid one.

Applicable law, place of jurisdiction

These terms of use are governed exclusively by Swiss law. The exclusive place of jurisdiction is Zurich.

Privacy Policy

1 Controller and scope

The controller for the processing of personal data on this website is Uebersax Design GmbH, Luegislandstrasse 597, 8051 Zurich, Switzerland, represented by Samuel Uebersax. For any question about data protection you can reach us at hi@uebersaxsamuel.ch.

This privacy policy applies to the website uebersaxsamuel.ch with all its functions, in particular the request form, the booking of calls and the AEO audit.

2 Legal basis

We process personal data under the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR). Under the FADP, processing is permitted if it complies with the principles of the Act (lawfulness, good faith, proportionality, purpose limitation, transparency). In addition we rely on your consent, on the performance of a contract or pre-contractual steps, and on our legitimate interests, namely providing the website securely and efficiently, handling requests, and measuring and improving our offer. Where the GDPR applies, these are Art. 6(1)(a), (b) and (f) GDPR.

3 Visiting the website, hosting and log files

The website is hosted by Cloudflare, Inc. (USA) and delivered through its worldwide network. On every visit Cloudflare processes technically necessary data: IP address, date and time, the page requested, referrer URL, the amount of data transferred and browser and device details. We use this data for operation, security and error analysis. An IP address is personal data where it can be linked to a person. You can visit the website without giving any further personal data.

4 Request form, email and booking a call

If you use the request form or send us an email, we process your details (for example name, email address, company, message) to answer your request and to prepare an offer or a contract. The form is protected against automated requests by Cloudflare Turnstile, which checks the IP address and browser details. The request is delivered to us by email through Resend and stored in our client overview at Notion.

To book a call we link to Cal.com. The privacy terms of Cal.com apply there. We receive the details you enter when booking (name, email address, preferred time, notes).

5 AEO audit (free website check)

When you use the AEO audit, we process the web address you enter and, for the full report, your email address. We use them to run the check, to send you the report as a PDF by email and, if you wish, to contact you. For the check we retrieve publicly available files of the address you entered (the page itself, robots.txt, sitemap, llms.txt and Markdown versions). The audit relies on your consent, which you give when you submit the form, and on our legitimate interest in handling your request. Marketing emails are sent only with your separate consent.

We use the following service providers: Cloudflare (running the check, Turnstile, short-lived counters that limit requests per IP address and email address), Resend (sending the email with the PDF attachment), Notion (storing your email address, the checked address and the result in our client overview) and Anthropic (AI analysis of the copy). We send Anthropic the publicly visible text of the checked page, not your email address. The result is cached for a short time. The score is calculated only from fixed technical criteria; the AI analysis is an additional opinion and does not change it.

6 Cookies and similar technologies

Cookies are small files stored by your browser. We use them to measure the use of the website and to measure and deliver advertising. The following cookies may be set (names and lifetimes can change at the providers' end):

Google Analytics: _ga and _ga_<ID>, lifetime up to 2 years.
Microsoft Clarity: _clck (up to 1 year), _clsk (1 day) and MUID (up to 1 year).
Google Ads: _gcl_au (up to 90 days) and advertising cookies from Google (for example IDE, up to 13 months).

Where we ask for your consent, it is the basis of the processing and you can withdraw it at any time with effect for the future. You can also block or delete cookies in your browser settings. Some functions of the website may then no longer be available. We deliver these services through Cloudflare Zaraz.

7 Web analytics

Google Analytics. We use Google Analytics 4 from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, or Google LLC, USA ("Google"). Google processes usage data (pages viewed, time on page, device and browser details, approximate location) with the help of cookies and compiles reports for us. Google Analytics 4 does not store full IP addresses. Opt-out: browser add-on at tools.google.com/dlpage/gaoptout. More information: policies.google.com/privacy.

Microsoft Clarity. We use Microsoft Clarity from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA ("Microsoft"). Clarity records how the website is used: mouse movements, clicks, scrolling and page views, partly as a replay of a session (session replay), as well as device, browser and approximate location. Input in form fields is masked. We use the data to make the site easier to understand and to find errors. More information: privacy.microsoft.com/en-us/privacystatement. The terms of Microsoft Clarity are at clarity.microsoft.com/terms.

8 Google Ads

We run ads with Google Ads. To measure their success we use conversion tracking: if you reach our website through an ad and carry out an action there (for example sending a request), Google stores a cookie and attributes the action to the ad. We learn only the number of conversions, not your identity. Where you have consented, we can also address visitors with ads later through Google (remarketing); for this Google links the data to your Google account if you are signed in and have not turned off personalised ads. You can adjust or switch off personalised advertising at adssettings.google.com.

9 Recipients and disclosure abroad

We pass personal data only to service providers who need it for the purposes above. These are:

Cloudflare, Inc. (hosting, delivery, Turnstile, Zaraz, counters), USA
Resend, Inc. (sending email), USA
Notion Labs, Inc. (client overview), USA
Cal.com (booking), USA
Anthropic PBC (AI analysis in the AEO audit), USA
Google Ireland Limited and Google LLC (Analytics, Ads), Ireland and USA
Microsoft Corporation (Clarity), USA

Several of these providers process data in the USA or in other countries without a level of data protection comparable to Switzerland. Where the provider is certified under the Swiss-US Data Privacy Framework, we rely on the Federal Council's adequacy decision; otherwise we rely on standard contractual clauses. In exceptional cases the disclosure can also rest on your consent or on the performance of a contract. We also disclose data where we are legally required to or to enforce legal claims.

10 Retention

We keep personal data only as long as the respective purpose requires. We delete requests and contact details once the request is dealt with and no business relationship follows; if there is one, we keep the data for its duration and afterwards for the statutory periods (in particular 10 years for business records). Cookies and analytics data are deleted according to the periods of the respective services.

11 Data security

We take appropriate technical and organisational measures to protect your personal data, for example encrypted transmission (HTTPS), access restrictions and the careful selection of our service providers. Complete security cannot be guaranteed when data is transmitted over the internet.

12 Your rights

Under the FADP you have the right to information about your personal data, to correction of inaccurate data, to deletion, to object to the processing, to receive or transfer your data in a common electronic format, and to withdraw a given consent with effect for the future. We do not take automated individual decisions that significantly affect you. Where the GDPR applies, you also have the right to restriction of processing.

Write to hi@uebersaxsamuel.ch for this. We usually answer within 30 days and may ask for proof of your identity. In exceptional cases, for example because of statutory retention duties, we may refuse requests or fulfil them only in part.

You can also report to the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern, www.edoeb.admin.ch. Where the GDPR applies, you can lodge a complaint with the supervisory authority where you live.

13 Changes and version

We may change this privacy policy at any time. The version currently published applies.

Version 26.10.2026